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Friday, April 8, 2011

Lecture for Friday 04/08/2011

Class opening 9:00 AM
Class began with discussion about:

Class Discussion 9:36 AM

  • lunesta ad (that was to test whether anyone is really reading this blog anymore)

What’s wrong with this ad? 

  • Crestor ad

What’s wrong with this ad?

  • Vytorin ad

What’s wrong with this ad?

Case Study Discussion 9:45 AM
Case 27: DTC pill-pushing debate (found on page 871 in your textbook).

Questions that were asked about the case are as follows:

  • Summarize?
  • Ethical issues?
  • Stakeholders?
  • Social responsibility?
  • Advertising issues?
  • Power vs. urgency vs legitimacy?
  • Policy changes?

End of entry.

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