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Wednesday, February 16, 2011

Lecture for Wednesday 02/16/2011

Class opening 9:00 AM
During attendance sign in, some housekeeping was covered. Class average test scores were displayed and discussed. The floor was open for questions, comments and thoughts.

Next, the article, "Google Is 'Very Proud' Of Ghonim, CEO Says" by Scott Morrison was displayed on the projector and the floor was open for discussion about the matter and an engaging class discussion ensued.

Lecture 9:22 AM
Chapter 5 PowerPoint was displayed and discussed. The following concepts in that PowerPoint was displayed, defined and discussed:

  • Concept of Corporate Public Policy
  • Strategic Management and Corporate Public Policy
  • The Four Key Strategy Levels
1.          Enterprise - level strategy
2.          Corporate - level strategy
3.          Business - level strategy
4.          Functional - level strategy

  • Emphasis on enterprise - level strategy
At this point the class was shown a video about Timberland Corp. and class discussion ensued about their mission and the theology of community involvement was discussed.

End of entry.

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