Class opening 9:00 AM
At the beginning of class Professor Cameron covered a few statistics concerning those who had taken the syllabus quiz. In addition, statistics concerning those who had taken the first quiz was also discussed and students were encouraged to take the quiz for the syllabus because it would be free points.
had a guest speaker Diana Bullen address the class in reference to a study abroad program that MCC is hosting.
• To view a portable documents file (.PDF) of the brochure that was handed out CLICK HERE.
• To download a copy of the .PDF file CLICK HERE.
This is not an official form that you can print off and fill out it is simply a viewer of what was handed out. Should you be interested in this opportunity you may contact Diana Bullen at her email: dbullen@mesacc.edu or by phone: (480) 461-7221.
Class Discussion 9:15 AM
Topic 1:
Professor Cameron Refreshed our memory concerning the topic of special interest groups that we had discussed during Monday's lecture then we proceeded to our class discussion.
Class discussion began with coverage concerning MTV's latest pilot program called 'Skins'. The material that spawned this discussion was the Wall Street Journal article titled, "MTV's 'Skins' Loses More Advertisers" written by Lauren A. E. Schuke.
• To view a .PDF of the article CLICK HERE.
• To download a .PDF copy of the article CLICK HERE.
Topic 1 Questions:
The following is a summary of questions that Professor Cameron asked in class so you can better understand the direction the discussion went:
"Are there any MTV skins fans?"
"Why talk about this program in class?"
"Who will watch the show?"
"Where do teenagers hang out?"
"Footlocker did not comment or return calls; why?"
"Is there a win/win situation for footlocker?"
"If we run the ad what do we risk?"
"Go back to who watches the show?"
"What are considered teenagers?"
"More boys or girls will watch the show?"
"Why is H&R block important?"
"GM was stupid, right?"
"What was GM's target market?"
"Now it's the ad for the Cavalier, Volt?"
"Interesting news, right?"
"Who will watch the show?"
"Footlocker did not comment or return calls; why?"
"Is there a win/win situation for footlocker?"
"If you pull your ad, don't you look like the parents counsel wins?"
"Why is H&R block important?"
Topic 2:
Class discussion moved to coverage concerning Toyota's latest recall. The material that spawned this discussion was the Wall Street Journal article titled, "Toyota to Recall 1.7 Million Vehicles" written by Chester Dawson and Yoshio Takahashi.
• To view a .PDF of the article CLICK HERE.
• To download a .PDF copy of the article CLICK HERE.
Topic 2 Questions:
The following is a summary of questions that Professor Cameron asked in class so you can better understand the direction the discussion went:
"What do we know about Toyota?"
"It's a fast car that won't stop?"
"What do we see in their trend?"
"It's not just 1.28 mil worldwide that is in Japan, right?"
"How many is that total worldwide?"
Topic 3:
Class discussion moved to coverage concerning case study "Facing a Fire".
• To view a .PDF of the case study CLICK HERE.
• To download a .PDF copy of the case study CLICK HERE.
Topic 3 Questions:
"Who will be Herman Singer?"
"Tell me about your company?"
"What happened?"
"What is the life expectancy of a male?"
"What are my options?"
It was at this point some roll playing ensued and different class members took on the personas of the different characters contained within the case study. Different options were explored concerning the decision that faced Mr. Singer and the class time came to a close. Professor Cameron adjourned the meeting with the announcement that we would pick up where we left off during our next lecture on Friday.
End of entry.
At the beginning of class Professor Cameron covered a few statistics concerning those who had taken the syllabus quiz. In addition, statistics concerning those who had taken the first quiz was also discussed and students were encouraged to take the quiz for the syllabus because it would be free points.
had a guest speaker Diana Bullen address the class in reference to a study abroad program that MCC is hosting.
• To view a portable documents file (.PDF) of the brochure that was handed out CLICK HERE.
• To download a copy of the .PDF file CLICK HERE.
This is not an official form that you can print off and fill out it is simply a viewer of what was handed out. Should you be interested in this opportunity you may contact Diana Bullen at her email: dbullen@mesacc.edu or by phone: (480) 461-7221.
Class Discussion 9:15 AM
Topic 1:
Professor Cameron Refreshed our memory concerning the topic of special interest groups that we had discussed during Monday's lecture then we proceeded to our class discussion.
Class discussion began with coverage concerning MTV's latest pilot program called 'Skins'. The material that spawned this discussion was the Wall Street Journal article titled, "MTV's 'Skins' Loses More Advertisers" written by Lauren A. E. Schuke.
• To view a .PDF of the article CLICK HERE.
• To download a .PDF copy of the article CLICK HERE.
Topic 1 Questions:
The following is a summary of questions that Professor Cameron asked in class so you can better understand the direction the discussion went:
"Are there any MTV skins fans?"
"Why talk about this program in class?"
"Who will watch the show?"
"Where do teenagers hang out?"
"Footlocker did not comment or return calls; why?"
"Is there a win/win situation for footlocker?"
"If we run the ad what do we risk?"
"Go back to who watches the show?"
"What are considered teenagers?"
"More boys or girls will watch the show?"
"Why is H&R block important?"
"GM was stupid, right?"
"What was GM's target market?"
"Now it's the ad for the Cavalier, Volt?"
"Interesting news, right?"
"Who will watch the show?"
"Footlocker did not comment or return calls; why?"
"Is there a win/win situation for footlocker?"
"If you pull your ad, don't you look like the parents counsel wins?"
"Why is H&R block important?"
Topic 2:
Class discussion moved to coverage concerning Toyota's latest recall. The material that spawned this discussion was the Wall Street Journal article titled, "Toyota to Recall 1.7 Million Vehicles" written by Chester Dawson and Yoshio Takahashi.
• To view a .PDF of the article CLICK HERE.
• To download a .PDF copy of the article CLICK HERE.
Topic 2 Questions:
The following is a summary of questions that Professor Cameron asked in class so you can better understand the direction the discussion went:
"What do we know about Toyota?"
"It's a fast car that won't stop?"
"What do we see in their trend?"
"It's not just 1.28 mil worldwide that is in Japan, right?"
"How many is that total worldwide?"
Topic 3:
Class discussion moved to coverage concerning case study "Facing a Fire".
• To view a .PDF of the case study CLICK HERE.
• To download a .PDF copy of the case study CLICK HERE.
Topic 3 Questions:
"Who will be Herman Singer?"
"Tell me about your company?"
"What happened?"
"What is the life expectancy of a male?"
"What are my options?"
It was at this point some roll playing ensued and different class members took on the personas of the different characters contained within the case study. Different options were explored concerning the decision that faced Mr. Singer and the class time came to a close. Professor Cameron adjourned the meeting with the announcement that we would pick up where we left off during our next lecture on Friday.
End of entry.
No comments:
Post a Comment